TITLE

Youku Cuts Deal with MySpace China

AUTHOR(S)
Moresco, Justin
PUB. DATE
March 2008
SOURCE
Red Herring;3/14/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Chinese web video powerhouse Youku has partnered with MySpace China in a bid to bolster Youku's position in the growing online video-sharing industry in the Asian country. According to Youku Chief Executive Officer (CEO) Victor Koo, the partnership agreement will drive more traffic to both sites. The possible increase in viewers could lead to more advertising revenues.
ACCESSION #
36876169

 

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