Brit ISPs Join New Ad Platform

February 2008
Red Herring;2/14/2008, p7
Trade Publication
The article reports on the decision of British Internet service providers (ISP) BT, Virgin Media and Carphone Warehouses' TalkTalk to sign up to use a new advertising platform. The advertising platform will give them a share of the growing online targeted advertising market. The system was created by Phorm that connects advertisers, Web sites and the ISP to produce more targeted advertising based on a user's anonymous browsing trends. The service will also include a feature called Webwise, which will give greater protection against online fraud.


Related Articles

  • A little knowledge.  // New Media Age;7/17/2008, p21 

    This article focuses on the controversy concerning web privacy linked to the BT technology to be launched by Phorm. Phorm has established deals with Virgin Media and Talk Talk to trial the technology. But for others who are concerned on web privacy, these tie-ups between Internet service...

  • Promo Bay reinstated as music industry whim controls UK internet.  // MacUser;1/4/2013, Vol. 29 Issue 1, p14 

    The article reports on the decision of British Internet service providers, such as BT, Virgin Media and Be Internet, to lift a block on the Promo Bay web site. Promo Bay allows artists to promote their music by posting YouTube videos, links to Facebook and torrent files of their music tracks....

  • Untitled. Grant, Ian // Computer Weekly;7/21/2009, p42 

    The article reports on the figures released by the British Home Office which show that the amounts it has paid out for communications companies over the past five years have risen from 84,582 pound in 2004-2005 to 10.2m pound for 2008-2009. Home Office minister David Hanson said the Home Office...

  • The state of fibre Britain.  // PC Pro;Jul2012, Issue 213, p026 

    The article reports on efforts to deploy nationwide fibre broadband in Great Britain. Telecommunications company BT launched a faster Internet service through fibre-to-the-cabinet (FTTC) technology. The company Virgin Media seeks to provide faster Internet speeds and is already calling itself a...

  • Will warning file-sharers curb their behaviour? FARBER, ALEX // New Media Age;7/31/2008, p14 

    The article reports on the agreement of Internet service providers (ISP) in Great Britain to issue warning letters to subscribers suspected of illegal file sharing. For some, such move is just something to appease record label association, British Phonographic Industry (BPI). Among those...

  • ISPs clash over value of light broadband access. McAuliffe, Wendy // New Media Age;3/11/2004, p14 

    Assesses the status of the relationship between Internet service providers and the broadband market in Great Britain, as of March 2004. Focus of the newspaper advertisement released by British Telecom about Tiscali; Statement issued by an NTL spokesman on the product strategy of the company;...

  • BT offer to build bond with broadband users.  // Precision Marketing;2/24/2006, Vol. 18 Issue 17, p2 

    The article reports that BT Broadband is launching an email initiative to designed to boost loyalty by offering its broadband customers a chance to win iPods. The campaign, designed by OgilvyOne, will be sent to BT Broadband's entire database of broadband users who have opted to receive...

  • BT Broadband takes on rivals in online ad. Brooks, Greg // New Media Age;10/14/2004, p11 

    Reports on the launch of an online campaign by British Telecommunications to promote its BT Broadband Basic service in October 2004. BT is hoping to lure subscribers from rival Internet service providers and upgrade dial-up users with the online campaign. The online campaign, created by...

  • BT pushes on with Webwise.  // Computer Weekly;7/22/2008, p5 

    The article focuses on the plans of BT Group PLC related to an online advertising delivery service BT Webwise. The company's service, based on customers' use of the internet, will be started in July 2008. Chief of the company BT Retail Gavin Patterson stated that a market research has revealed...


Read the Article


Sign out of this library

Other Topics