Brit ISPs Join New Ad Platform

February 2008
Red Herring;2/14/2008, p7
Trade Publication
The article reports on the decision of British Internet service providers (ISP) BT, Virgin Media and Carphone Warehouses' TalkTalk to sign up to use a new advertising platform. The advertising platform will give them a share of the growing online targeted advertising market. The system was created by Phorm that connects advertisers, Web sites and the ISP to produce more targeted advertising based on a user's anonymous browsing trends. The service will also include a feature called Webwise, which will give greater protection against online fraud.


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