Google Eyes Baidu in China Music Launch

February 2008
Red Herring;2/14/2008, p5
Trade Publication
The article reports on the plan of Google to enter the online music market in China as it steps up its battle with local incumbent Baidu.com. Google is expected to announce a joint venture with Top100.cn, to allow users to listen to and download licensed music files for free, according to major portal Sina.com, citing local newspaper reports based on sources close to the U.S. firm. The joint venture expects to generate revenue through online advertisements on the music search pages, Sina added.


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