TITLE

AOL Snares Bebo for $850M

AUTHOR(S)
Schachter, Ken
PUB. DATE
March 2008
SOURCE
Red Herring;3/13/2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of Time Warner's AOL unit to acquire social-networking site Bebo in a deal worth $850 million. AOL said that the acquisition is part of the company's effort to enhance its advertising strategy. AOL President Randy Falco revealed AOL plan to strengthen the presence of online social network Bebo in the U.S. by integrating its industry-leading instant-messaging services AIM and ICQ.
ACCESSION #
36876158

 

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