Amazon Adds Facebook to Wish List

Medford, Cassimir
March 2008
Red Herring;3/13/2008, p3
Trade Publication
The article reports that online retailer Amazon.com launched the Facebook applications, Amazon Giver and Amazon Grapevine, designed to facilitate gift-giving in the social network site. The applications make it easy for Facebook users to purchase Amazon's product. Amazon aims to lessen the gap recreational between social networking and communities through its applications. Heather Huntoon, a spokeswoman for Amazon, said that the applications allow users to have full control of what they want to make available to their friends.


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