TITLE

Yahoo Buys Maven as Video Ads Get Hot

AUTHOR(S)
Schachter, Ken
PUB. DATE
February 2008
SOURCE
Red Herring;2/12/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition of online video advertising firm Maven Network by Yahoo. Maven has links with big media companies like 20th Century Fox, Sony Pictures and CBS Sports, in which it offers technology to create and monetize streaming Internet video. According to Cheryl Kellond, Yahoo's senior director of global product strategy, Maven will enhance the video advertising capabilities across Yahoo, third-party publisher and Maven customer sites.
ACCESSION #
36876134

 

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