Yahoo Buys Maven as Video Ads Get Hot

Schachter, Ken
February 2008
Red Herring;2/12/2008, p3
Trade Publication
The article reports on the acquisition of online video advertising firm Maven Network by Yahoo. Maven has links with big media companies like 20th Century Fox, Sony Pictures and CBS Sports, in which it offers technology to create and monetize streaming Internet video. According to Cheryl Kellond, Yahoo's senior director of global product strategy, Maven will enhance the video advertising capabilities across Yahoo, third-party publisher and Maven customer sites.


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