TITLE

Yahoo Scores Search Victory over Google

AUTHOR(S)
Medford, Cassimir
PUB. DATE
February 2008
SOURCE
Red Herring;2/12/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a deal signed by Yahoo with international carrier T-Mobile. Under the deal, Yahoo's oneSearch will be the exclusive search engine in T-Mobile's 11 European markets. Such exclusivity means that Yahoo will replace Google as T-Mobile's preferred search engine. The deal enhances Yahoo's lead over Google in the emerging market for mobile search.
ACCESSION #
36876133

 

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