Eyeblaster Eyes IPO

Martin, Scott
March 2008
Red Herring;3/11/2008, p8
Trade Publication
The article reports that Eyeblaster, a digital marketing services upstart, has filed to go public in a bid to raise as much as $115 million. The New York City-based company offers advertising agencies and advertisers online ad campaign management tools and services. It has reported sales of $44.7 million in 2007 compared with $27.7 million in 2006. Underwriters in the offering include Lehman Brothers, Deutsche Bank Securities, UBS Securities, and Pacific Crest Securities.


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