Google-DoubleClick Deal Closes

Sadighi, Lalee
March 2008
Red Herring;3/11/2008, p6
Trade Publication
The article reports on the decision of the European Commission to approve Google's $3.2 billion proposed acquisition of online advertising service DoubleClick. European antitrust regulators approved the transaction over objections raised by Microsoft and other companies who argued that the merger would give Google too much control of online advertising prices. The Commission dismissed Microsoft's arguments and said that the transaction would be unlikely to have harmful effects on consumers.


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