Naspers Unit Plugs into DayPort

Schachter, Ken
March 2008
Red Herring;3/10/2008, p5
Trade Publication
This article reports on the acquisition of DayPort by South Africa's Naspers in a bid to bolster advertising-supported media services to its online content management business. The acquisition deal is valued at more than $10 million. The client roster of DayPort include CBS, Martha Living Omnimedia, and BSkyB. Guy Tennant of Entriq points out that the advertising-supported model of DayPort will add a significant dimension in Naspers' culture.


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