TITLE

Naspers Unit Plugs into DayPort

AUTHOR(S)
Schachter, Ken
PUB. DATE
March 2008
SOURCE
Red Herring;3/10/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the acquisition of DayPort by South Africa's Naspers in a bid to bolster advertising-supported media services to its online content management business. The acquisition deal is valued at more than $10 million. The client roster of DayPort include CBS, Martha Living Omnimedia, and BSkyB. Guy Tennant of Entriq points out that the advertising-supported model of DayPort will add a significant dimension in Naspers' culture.
ACCESSION #
36876112

 

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