TITLE

Atlantic Records Inks Mobile Deal with Kadoink

AUTHOR(S)
Medford, Cassimir
PUB. DATE
March 2008
SOURCE
Red Herring;3/10/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the deal signed by Kadoink, a startup that enables musicians and fans to share music-related content over mobile phones, with Altantic Records to host a mobile fan club for singer Jason Mraz. The deal reflects an ongoing effort by major music labels to boost sales of digital downloads, as well as merchandise via the mobile market. Through Kadoink's mobile fan list, fans can receive updates, behind-the-scenes information, messages from the artist, and music from Mraz's new album "We Sing. We Dance, We Steal Things."
ACCESSION #
36876108

 

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