Gorilla Nation Pounds Its Chest

Moresco, Justin
February 2008
Red Herring;2/8/2008, p1
Trade Publication
This article announces the plan of Online advertising rep firm Gorilla Nation to open offices in Great Britain and Australia in 2008 and to officially launch a new video platform in March. According to President Brian Fitzgerald, they are tapping into a new advertising base and new publishers in a bid to soruce additional revenue. Gorilla Nation's GnSpringboard video player is a new addition to the growing list of products that it offers to online advertisers. It expects U.S. online video ad spending to reach $3.1 billion by 2010, according to eMarketer.


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