ThePlatform Directs Video Consortium

Medford, Cassimir
February 2008
Red Herring;2/7/2008, p2
Trade Publication
This article reports that a consortium of companies have agreed to standardize their online video products and services on technology from Seattle, Washington-based white-label video management and publishing firm thePlatform. Some of the companies included in the consoritum are Cisco, Apple, and Microsoft. It aims to give firms looking to publish videos either online or on the Mobile Internet options of pre-integrated multi-vendor products instead of using single-vendor products to achieve those ends


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