Google News Gets Local

Schachter, Ken
February 2008
Red Herring;2/7/2008, p1
Trade Publication
This article reveals that Google has added a beta feature to its news pages that lets users track their stories in their city or ZIP code. Rival Yahoo already has a beta version of its local news feature. Both Yahoo and Google have different approaches to offering their local features. Google uses search technology to select relevant stories, while Yahoo offer local stories from media partners for a particular locale. Google plans to release its new feature in other languages.


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