TITLE

CBS, Ad Infuse, Loopt Target Mobile Ads

AUTHOR(S)
Medford, Cassimir
PUB. DATE
February 2008
SOURCE
Red Herring;2/6/2008, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article addresses the growth of the mobile advertising market. CBS Mobile and Loopt, a social mapping and communications service, announced a partnership that will allow CBS to incorporate awareness of the consumer's location in its mobile advertising campaigns. Mobile advertising specialist Ad Infuse introduced a new business unit that will leverage the iPhone's unique capabilities and its subscribers to deliver multimedia advertising campaigns.
ACCESSION #
36876080

 

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