AOL Grabs Online Marketer

February 2008
Red Herring;2/5/2008, p8
Trade Publication
The article announces the acquisition of online affiliate marketing network buy.at by Time Warner's AOL as part of a strategy to bolster its Internet advertising operations. Financial terms of the acquisition were not disclosed by AOL. Buy.at is a network in which advertisers pay Web publishers that belong to the network only when a visitor to the site takes an action, such as making a purchase.


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