Virgin's Branson: Online Charter Service

March 2008
Red Herring;3/4/2008, p4
Trade Publication
The article focuses on Virgin Charter, an online service to charter private aircraft to be launched by British entrepreneur Richard Branson. The business will target the market for booking private air travel by letting operators market availability and allowing customers to bid and book online. Through Virgin Charter, Branson aims to make booking charter flights as easy as booking commercial flights on services such as Expedia, an online travel booking service. The company will be initially launched in the U.S., but will be expanded to other regions.


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