TITLE

Search is King in Microsoft-Google War

PUB. DATE
February 2008
SOURCE
Red Herring;2/4/2008, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Live Search Books, the project from Microsoft Corp. aimed at competing with the Google Book Search. Under the Live Search Books project, a Microsoft-funded team will scan 25 million carefully preserved pages of the British Library's 19th-century archive, around 100,000 books, over the next two years. Cliff Guren, Microsoft Director of Publisher Evangelism, explains how this project would generate profit for Microsoft. It explains the problems facing Microsoft in competing with Google in the Internet search market.
ACCESSION #
36876046

 

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