Ringleader Reloads with $6M for Mobile Ads

Medford, Cassimir
February 2008
Red Herring;2/4/2008, p4
Trade Publication
The article reports on the venture capital (VC) funding received by Ringleader Digital. The New York City-based firm has received a $6 million cash infusion primarily from W2 Group, a holding company and investor in digital marketing firms. Ringleader, formerly known as MoPhap, is the most recent of about a dozen VC-backed firms to either acquire institutional funding for the first time or to add to their existing investment. It operates in the embryonic mobile advertising market.


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