TITLE

A GREAT RELATIONSHIP

AUTHOR(S)
Breidenbach, Susan
PUB. DATE
September 2000
SOURCE
Network World;09/11/2000, Vol. 17 Issue 37, p73
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the usability of customer relationship management (CRM) software to business enterprises in the United States. Role of CRM software in generating company's revenue; Evolution of CRM products from data warehousing to online analytical processing; Growth of the CRM market; Use of CRM applications in tapping customer information databases. INSET: GETTING CRM RIGHT..
ACCESSION #
3687207

 

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