Breidenbach, Susan
September 2000
Network World;09/11/2000, Vol. 17 Issue 37, p73
Trade Publication
Focuses on the usability of customer relationship management (CRM) software to business enterprises in the United States. Role of CRM software in generating company's revenue; Evolution of CRM products from data warehousing to online analytical processing; Growth of the CRM market; Use of CRM applications in tapping customer information databases. INSET: GETTING CRM RIGHT..


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