TITLE

Marketers stay in the conversation with PR

AUTHOR(S)
Callahan, Sean
PUB. DATE
February 2009
SOURCE
B to B;2/9/2009, Vol. 94 Issue 2, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that many b-to-b marketers are turning to public relations (PR) as their budgets are slashed and they struggle to maintain a marketing presence in their industries. According to Nick Ludlum, VP of Ogilvy Public Relations Worldwide, in a recession, people who take a meek approach to marketing, they're not going to inherit the earth. Ludlum pointed out that the scope of PR now includes more than press releases and media relations. The discipline also includes, among other things, presenting companies as thought leaders, making the best use of new media, helping marketers develop useful content for prospects and communicating with employees.
ACCESSION #
36866577

 

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