Executive Sponsorship or User Buy-In? Try Both

Harney, John
January 2009
Infonomics;2009 AIIM Guide to ECM, p70
Trade Publication
The article discusses the benefits of implementing executive sponsorship or user buy-in for an enterprise content management (ECM) project. According to the author, sponsorship for an ECM project is usually recommended but often ignored by business leaders. Tony Byrne, founder and president of CMS Watch, says that an organization's return on investment (ROI) and near-term cost-cutting initiatives are significant factors for ECM actions. It states that the benefits of the most common ECM technologies including Web content management have not changed over time. INSET: USER BUY-IN: An Often-Overlooked Key To A Successful Project.


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