TITLE

Cooper, Kenda to end marketing agreement

PUB. DATE
February 2009
SOURCE
Rubber & Plastics News;2/23/2009, Vol. 38 Issue 15, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Cooper Tire & Rubber Co. and American Kenda Rubber Industrial Co. Ltd. are ending their marketing and distribution arrangement with the Kenda brand in the U.S. and Canada. The pact will end effective May 1, 2009, when Kenda will resume responsibility for sales and marketing, distribution and customer service for the brand. As per Phil Chris, vice president, Cooper Tire & Rubber Co., the decision to end the arrangement was mutual.
ACCESSION #
36840312

 

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