High use rate is result of multifaceted marketing

March 2009
Hospice Management Advisor;Mar2009, Vol. 14 Issue 3, p29
Achieving a 55% utilization rate was a matter of diligence and listening to the community, according to leaders of the Hospice of Rutherford County in Forest City, NC. The hospice has a multifaceted marketing program that uses a variety of techniques to make sure that the agency stays top-of-mind for the service area. • Twice a year, newspaper insert highlights services of hospice. • The revamped web site is user-friendly and interactive to enable contact for information and donations online. • Satisfaction surveys are reviewed for trends that identify potential new services.


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