TITLE

Sustainability

AUTHOR(S)
Froschheiser, Lee
PUB. DATE
March 2009
SOURCE
Leadership Excellence Essentials;Mar2009, Vol. 26 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author examines the concept of sustainability, from a business perspective. He refers to the concept as the ability to develop and implement winning strategies that lead to long-term success. He says the main reason for the failure of businesses to achieve long-term sustainability in profits and growth is their inability to execute strategies consistently. Four phases that an organization must go through to reach sustainability are also tackled, including a change in management, policies, procedures, ideology, technical competencies and staffing.
ACCESSION #
36836525

 

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