Google's DoubleClick Adds Mobile Networks

Medford, Cassimir
April 2008
Red Herring;4/30/2008, p2
Trade Publication
The article reports on the decision of DoubleClick to integrate its mobile ad delivery system, DoubleClick Mobile, with mobile ad networks AdMob, Millennial Media, and Google's AdSense for mobile content. John du Pre Gauntt, senior analyst with eMarketer, believes that with DoubleClick's integrated technology, publishers will gain more flexibility in selling ad space. Eric Eller, Millennial Media's senior vice president products and marketing, claims that the move lends credibility to the mobile ad market.


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