Universal, Qualcomm Make Mobile Music

Medford, Cassimir
May 2008
Red Herring;5/29/2008, p3
Trade Publication
The article reports on the plan of the Universal Music Group to offer mobile products and services direct to consumers using technology from mobile chip maker Qualcomm. The move highlights the music industry's effort to wrest some control of its mobile audience from intermediaries such as carriers and handset makers and find new ways to generate mobile revenue. Universal will sell merchandise such as ringtones and wallpapers and offer services such as artists' updates through its network of web and WAP sites using the BrandXtend technology.


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