TITLE

Universal, Qualcomm Make Mobile Music

AUTHOR(S)
Medford, Cassimir
PUB. DATE
May 2008
SOURCE
Red Herring;5/29/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of the Universal Music Group to offer mobile products and services direct to consumers using technology from mobile chip maker Qualcomm. The move highlights the music industry's effort to wrest some control of its mobile audience from intermediaries such as carriers and handset makers and find new ways to generate mobile revenue. Universal will sell merchandise such as ringtones and wallpapers and offer services such as artists' updates through its network of web and WAP sites using the BrandXtend technology.
ACCESSION #
36835003

 

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