Altierre Sells RFID Inside the Store

Medford, Cassimir
May 2008
Red Herring;5/28/2008, p3
Trade Publication
This article reports on the plan of wireless technology company Altierre to launch its first commercial radio frequency identification (RFID) product in the U.S. in 2008. Altierre markets a wireless RFID-based network that supports a number of in-store applications including the ability to automatically adjust prices, introduce new promotions, or handle internal communications. Its technology uses an electronic readout that attaches to the store's display shelves.


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