For Microsoft, It's Payback Time

Schachter, Ken
May 2008
Red Herring;5/21/2008, p2
Trade Publication
The article offers information on Microsoft Corporation's Live Search Cashback program which will give consumers cash rebates on specified products bought through its live.com search service. The Cashback program is an effort to stir consumer interest in Microsoft's search by providing rebates on purchases through scores of major online retailers like shoe retailer zappos.com, bookseller Barnes & Noble and electronics merchant newegg.com.


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