TITLE

CBS Scores With Sports Ad Network

AUTHOR(S)
Medford, Cassimir
PUB. DATE
May 2008
SOURCE
Red Herring;5/21/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement made by CBS Sports that it is discontinuing its use of third-party online advertising networks and starting its own. The move by CBS is said to underscore a growing trend in the online advertising industry of old media firms such as Forbes, Black Entertainment Television, and Martha Stewart Living mobilizing their own resources to connect advertisers to publishers.
ACCESSION #
36834969

 

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