CBS Scores With Sports Ad Network

Medford, Cassimir
May 2008
Red Herring;5/21/2008, p1
Trade Publication
The article reports on the announcement made by CBS Sports that it is discontinuing its use of third-party online advertising networks and starting its own. The move by CBS is said to underscore a growing trend in the online advertising industry of old media firms such as Forbes, Black Entertainment Television, and Martha Stewart Living mobilizing their own resources to connect advertisers to publishers.


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