TITLE

MySpace Opens Ad Window to Marketers

AUTHOR(S)
Medford, Cassimir
PUB. DATE
April 2008
SOURCE
Red Herring;4/21/2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Community Builder, a technology being tested by MySpace that provides advertisers a window through which they can evaluate their ad campaigns and make changes on the fly without waiting for help from MySpace's staff. Through the technology marketers can analyze the impact of their online ad effort and respond to it by doing things like updating blogs, studying finely tuned traffic data, changing videos, shifting ads, or testing messages. It describes the self service and full service versions of Community Builder.
ACCESSION #
36834967

 

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