MySpace Opens Ad Window to Marketers

Medford, Cassimir
April 2008
Red Herring;4/21/2008, p4
Trade Publication
The article focuses on Community Builder, a technology being tested by MySpace that provides advertisers a window through which they can evaluate their ad campaigns and make changes on the fly without waiting for help from MySpace's staff. Through the technology marketers can analyze the impact of their online ad effort and respond to it by doing things like updating blogs, studying finely tuned traffic data, changing videos, shifting ads, or testing messages. It describes the self service and full service versions of Community Builder.


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