Yahoos Set Phasers on Stun, Put Shields Up

Schachter, Ken
May 2008
Red Herring;5/16/2008, p3
Trade Publication
The article reports that Yahoo! Inc. is racing to complete an advertising deal with Google that could short-circuit efforts to force a union with Microsoft. "The New York Post" noted that Yahoo could announce a deal on an open platform through which Google, Microsoft, AOL and others could bid for the right to serve advertisements linked to keyword searches. According to Roy J. Bostock, chairman of the board of Yahoo, says investor Carl Icahn's attempt at a corporate coup reflects a misunderstanding of the Microsoft offer.


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