AOL Buys Sphere

Schachter, Ken
April 2008
Red Herring;4/15/2008, p3
Trade Publication
This article reports on the acquisition of contextual search firm Sphere by AOL as it transforms from an Internet service provider into an advertising network. Sphere is a three-year-old firm supported by venture capital from Hearst Interactive, True Ventures and Trident Capital. The client roster of Sphere includes "The Wall Street Journal," "Time," Reuters, CNN.com, and Washingtonpost.com. AOL plans to oeprate Sphere as a wholly owned subsidiary in the company's programming unit.


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