TITLE

Helio Merger Talks Confirmed

AUTHOR(S)
Medford, Cassimir
PUB. DATE
May 2008
SOURCE
Red Herring;5/14/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the confirmation of reports that mobile service reseller Virgin Mobile USA is in talks with South Korea's SK Telecom about a strategic deal involving Helio, the high-end U.S. mobile service reseller of SK. The parties are seeking a deal that could alter the fortunes of both Virgin Mobile and Helio in the disappointing mobile virtual network operator (MVNO) business. The main goal of the merger would involve the migration of many of Virgin's customers to post-paid plans and would offer them enhanced services marketed by Helio.
ACCESSION #
36834944

 

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