Jerry to Steve: Thanks, But No Thanks

Schachter, Ken
April 2008
Red Herring;4/7/2008, p7
Trade Publication
The article focuses on the controversies surrounding the unsolicited takeover attempt issued by Microsoft for Yahoo. Microsoft Chief Executive Steve Ballmer claimed that no other firm has emerged for Yahoo and that public indicators suggest Yahoo's search and page view shares have declined. In an open letter sent to Ballmer, Jerry Yang, chief executive of Yahoo dismissed Microsoft's assertions that its business is deteriorating. According to the author, Yahoo and Microsoft are locked in a battle to maintain market share against online advertising leader Google.


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