Yahoo Widens Ad Reach

Medford, Cassimir
April 2008
Red Herring;4/7/2008, p4
Trade Publication
The article reports that Yahoo has introduced AMP, an automated advertising management tool designed to link and simplify the buying, selling, placing and targeting of online advertising across the web. Through AMP, advertisers, advertising agencies and web site owners can purchase or sell a variety of advertising inventory. Advertisers can also use AMP to locate advertising spaces in over 600 U.S. newspapers. Meanwhile, Yahoo's portal and search rivals Google, MSN and AOL have also made similar moves because they all understand that despite the popularity of their sites, advertisers still look for more.


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