TITLE

MySpace Pumps Up the Volume to Take on iTunes

AUTHOR(S)
Schachter, Ken
PUB. DATE
April 2008
SOURCE
Red Herring;4/3/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deal signed by MySpace with three of the Big Four music labels and its plans to roll out a service that will let users discover, share and buy digital music. MyMusic will be a joint venture with Vivendi's Universal Music Group, Warner Music Group and Sony BMG. The new service will follow Amazon's lead in allowing users buy tracks without digital-rights management curbs. News Corp. has struggled to pull revenue from MySpace's youthful audience.
ACCESSION #
36834893

 

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