AT&T, Qualcomm Test Mobile TV Reception

Medford, Cassimir
May 2008
Red Herring;5/1/2008, p2
Trade Publication
This article announces that AT&T's broadcast style mobile television (TV) service will debut on Qualcomm's Media FLO USA network in May 2008. The new mobile service will cost $15 a month and will feature a wide range of TV programs. There are only 2.1 million subscribes of mobile TV in the U.S. market. AT&T spokeswoman Jenny Parker says the company wanted to ensure that they deivered an unmatched, high-quality offering. The quality of content can be attributed to the slow adoption of mobile TV, AT&T claims.


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