TITLE

Nokia to extend brand with multimedia game

AUTHOR(S)
Hedberg, Ase
PUB. DATE
October 2000
SOURCE
Marketing Week;10/5/2000, Vol. 23 Issue 36, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that mobile phone maker Nokia will launch a multimedia game that will range players across Europe against each other. Media that will be used for the Nokia Game; Progression of the firm's slogan of 'connecting people'; Launching of a pan-European advertising campaign.
ACCESSION #
3682907

 

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