Nokia to extend brand with multimedia game

Hedberg, Ase
October 2000
Marketing Week;10/5/2000, Vol. 23 Issue 36, p10
Trade Publication
Reports that mobile phone maker Nokia will launch a multimedia game that will range players across Europe against each other. Media that will be used for the Nokia Game; Progression of the firm's slogan of 'connecting people'; Launching of a pan-European advertising campaign.


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