TITLE

Competitors United

AUTHOR(S)
BUTCHER, LOLA
PUB. DATE
March 2009
SOURCE
HealthLeaders Magazine;Mar2009, Vol. 12 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features the marketing initiative to make Jacksonville, Florida the destination for healthcare services and medical-related meetings and businesses. The campaign is launched by Visit Jacksonville, the convention and visitors bureau of the city. Information on the program is offered, including how competitor health providers are cooperating to promote the city.
ACCESSION #
36829016

 

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