Marketing: Shifting Responsibilities

February 2009
HealthLeaders Magazine;Feb2009, Vol. 12 Issue 2, p29
The article discusses the results of the HealthLeaders Media Industry Survey 2009 in the U.S. The survey found that 39 percent of marketing leaders described themselves as key, valued advisors while 25 percent of chief executive officers (CEOs) said that their chief marketing officer is a member of the senior executive team. Patrick T. Buckley, president and CEO of PB Healthcare Business Solutions, said that physicians are still the hospital's primary customers.


Related Articles

  • Community and Rural: Docs Wanted. COMMINS, JOHN // HealthLeaders Magazine;Feb2009, Vol. 12 Issue 2, p30 

    The article discusses the results of the HealthLeaders Media Industry Survey 2009 in the U.S. The survey found that 47 percent of chief executive officers (CEOs) at rural healthcare organization say the physician shortage is having a strongly negative impact on their operations, compared with...

  • Quality: A Perception Gap? MOORE, JAY // HealthLeaders Magazine;Feb2009, Vol. 12 Issue 2, p28 

    The article discusses the results of the HealthLeaders Media Industry Survey 2009 in the U.S. The survey found that 92 percent of respondents believe their board is at least somewhat involved in quality improvement efforts while 85 percent said that their chief executive officers (CEOs) were at...

  • Leadership: The Challenge of Planning. VAUGHAN, CARRIE // HealthLeaders Magazine;Feb2009, Vol. 12 Issue 2, p23 

    The article presents the results of the HealthLeaders Media Industry Survey 2009 in the U.S. The study found that 48 percent of the senior leaders across the industry described their chief executive officer (CEO) as a visionary, and 42 percent described the CEO as a competent administrator....

  • CEOs respect importance of reputation. M. A. // Medical Marketing & Media;Sep2006, Vol. 41 Issue 9, p30 

    The article highlights the results of a survey which shows that chief executive officers in the healthcare industry are concerned about corporate reputation in the United States. Nearly two-thirds of the 30 executives surveyed said reputation was critical or very important to their...

  • From patients to policies. Benko, Laura B. // Modern Healthcare;11/8/2004, Vol. 34 Issue 45, p41 

    Focuses on physician-chief executive officers in the health insurance industry in the U.S. Effect of the retirement of several physician-chief executive officers on the industry; Involvement of health insurers in the delivery of healthcare; Contributions of geriatrician Jack Rowe to Aetna as...

  • Flu and futures. O'Neill, Dee; Young, Gerald; Ashcroft, Philip; Woolford, Peter // New Zealand Doctor;3/23/2005, p2 

    Presents the views of physicians in New Zealand on the preparedness for a flu pandemic, stem cell research, politics and alternative careers. Reason Dee O'Neill of Albany Family Medical Centre in Auckland is fully supportive with stem cell research; Problems in the medical care; Opinion of...

  • Physician CEO pushes to include pharmacists on clinical team. BUCKLEY, BRUCE // Pharmacy Today;May2014, Vol. 20 Issue 5, p48 

    The article reports on the efforts of physician Thomas Raskauskas, the president and chief executive officer of Bridgeport, Connecticut-based health care facility St. Vincent's Health Partners (SVHP), to advance the role of pharmacists in providing medical care. It states that SVHP has been...

  • Essays. Hutton, Donald H.; Hickey, Martin // Click (1532-0391);Apr2003, p1 

    The article focuses on an essay on the Making of a Physician CEO. During the 1990's, the hospital and health system boards focused on the business aspects of health care. This brought about marked improvement in the day-to-day management of hospitals. The trend toward hiring physicians is good...

  • Patients dispute DoH access target claims. Pati, Anita // GP: General Practitioner;8/9/2004, p2 

    The 48-hour access target has been condemned as meaningless by the GPC after the accuracy of DoH access figures was questioned and one PCT was accused of trying to manipulate its figures. A Healthcare Commission report, published last week, showed that up to 23 per cent of patients surveyed had...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics