Virgin Mobile USA Dials Up Helio for $39M

Schachter, Ken
June 2008
Red Herring;6/27/2008, p5
Trade Publication
The article reports on a deal forged by Virgin Mobile USA with youth-themed cellular provider Helio. The deal gives Virgin Mobile its first entry into the post-paid market. Virgin officials estimates that the revised deal terms will reduce the effective cost per minute by 8 percent. After the deal, shares of Virgin Mobile increase by 0.3 percent.


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