TITLE

iPhone App Startup Dials Up $750k

AUTHOR(S)
Martin, Scott
PUB. DATE
June 2008
SOURCE
Red Herring;6/26/2008, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features startup application company Instinctiv. The company was established in 2007 by Justin Smithline and Peter Brodsky. It is said to be an example of how big the development considerations for Apple's iPhone can be. Instinctive received $750,000 in funding for its music application which can be downloaded to Apple's iPhone and is intended to guess what music listeners want to hear in their iTunes libraries based on songs they skip in the shuffle mode.
ACCESSION #
36826889

 

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