TITLE

Millennial Media Seeks Open Mobile Ads

AUTHOR(S)
Medford, Cassimir
PUB. DATE
June 2008
SOURCE
Red Herring;6/19/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the call by Baltimore, Maryland-based Millennial Media for more openness in the mobile ad business. Millennial added" TV Guide," "The Boston Herald," "The Washington Times," and Goal.com to its network of 1,200 sites. Chief executive Paul Palmieri said an open market will remove a major barrier and allow publishers and carriers to reach their mobile advertising goals. Google's DoubleClick said it had integrated its mobile-ad distribution service with Millennial, AdMob, and Google AdSense for mobile content.
ACCESSION #
36826872

 

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