TITLE

Microsoft Nabs Navic Networks

AUTHOR(S)
Medford, Cassimir
PUB. DATE
June 2008
SOURCE
Red Herring;6/18/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition by Redmond, Washington-based Microsoft of Navic Networks, an advertising-focused interactive television (TV) firm. The deal gives Microsoft a set of tested tools in the cable TV advertising market. Analyst James McQuivey said it extends Microsoft's potential influence on the future of television beyond Telco TV where Microsoft Mediaroom plays. Microsoft has 21 major telephone carriers as its Mediaroom customers including AT&T, Bell Canada, and BT.
ACCESSION #
36826870

 

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