Yahoo Mines Mobile Gold in Asia

Medford, Cassimir
June 2008
Red Herring;6/17/2008, p1
Trade Publication
The article reports on the deals announced by Yahoo with mobile operators in the Asia Pacific region that could give it an advantage over rivals Google and Microsoft. Yahoo is taking a very strong position in the mobile search world with 60 mobile search deals in the last 18 months. The deals give Yahoo preferred positioning as the search engine or the mobile advertising partner of choice in one of the fastest growing mobile markets in the world.


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