TITLE

ESPN's Digital Rights Hail Mary

AUTHOR(S)
Schachter, Ken
PUB. DATE
June 2008
SOURCE
Red Herring;6/10/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the negotiation being made by ESPN for distribution rights on technologies that have yet to be invented in the U.S., according to president George Bodenheimer. He said they have the rights to utilize the National Basketball Association (NBA) on technologies that have not been invented yet. The cable network's focus on digital content also prompted a web site redesign which allows users access scores for their teams with fewer clicks.
ACCESSION #
36826858

 

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