TITLE

Cable Leaders Pilot Targeted Ads

AUTHOR(S)
Medford, Cassimir
PUB. DATE
June 2008
SOURCE
Red Herring;6/10/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch by cable operators of New York City-based Canoe Ventures in an attempt to revolutionize cable television (TV) advertising, audience measurement, and interactivity. The startup will begin operations with $150 million from investors Comcast, Time Warner Cable, Cablevision, Bright House, Charter, and Cox Communications. Canoe is the operators' effort to use customer data and the stockpile of software available from independent developers to at least match the ad metrics attainable online.
ACCESSION #
36826857

 

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