TITLE

deCarta Finds $6M for Location-Based Services

AUTHOR(S)
Medford, Cassimir
PUB. DATE
June 2008
SOURCE
Red Herring;6/10/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the funding received by San Jose, California-based deCarta from T-Mobile Venture Fund for its location-based services (LBS). According to Sameer Mithal of IBB Consulting, the opportunities in the LBS market have become quite significant. The company is planning to broaden its reach through local search and mobile advertising. Chief executive J. Kim Fennell said their goal was to be the default industry standard geo-spatial platform for the LBS industry.
ACCESSION #
36826856

 

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