AOL Aligns European Ad Business

Medford, Cassimir
June 2008
Red Herring;6/6/2008, p2
Trade Publication
The article reports on the extension by AOL of its Platform-A one-stop advertising business to Europe in an effort to consolidate its ad operations in that region. The move shows a growing trend in the online ad industry to make inventory and marketing tools available via a single point of contact. AOL's current European operations include Advertising.com, buy.at, and Adtech. Brendan Condon was named head of Platform-A's international operations.


Related Articles

  • At last something good pops up on the web. Harvey, Fiona // Engineer (00137758);11/8/2002, Vol. 291 Issue 7615, p23 

    Discusses the decision of American Online Inc. to stop using pop-up advertising format. Advantages of the format for the advertisers; Annoyances of the customers concerning pop-up advertisements; Flaws of the internet services.

  • AOL's partners put up millions, wait for payoff. Snyder, Beth // Advertising Age;4/20/1998, Vol. 69 Issue 16, p30 

    Reports on how America Online (AOL) has made several deals with advertisers over the course of 1997 and 1998. Types of businesses signing deals with AOL, such as Barnes & Noble; Reasons for the sudden increase in advertising dollars; Comments from AOL chief executive officer Steve Case; Statistics.

  • AOL races to meet goals for '97 advertising sales. Hodges, Jane // Advertising Age;3/17/1997, Vol. 68 Issue 11, p36 

    Focuses on the pressure facing America Online (AOL) to meet advertising revenue projections for 1997. Discussion with representative firms; New formats and positions included in selling advertising; Introduction of a search product called AOL NetFind; Advertising goal for 1997.

  • AOL sites try to click strategies for survival. Messina, Judith // Crain's New York Business;05/12/97, Vol. 13 Issue 19, p15 

    Reports on the efforts of small New York area content providers to generate revenues, as their payments from America Online (AOL) have been significantly slashed. Preparing for the day when AOL will cut off their subscriber revenues completely; Focus on creating additional sites on the World...

  • AOL Throws Open the Door. Morrissey, Brian; Taylor, Catharine P. // MediaWeek;6/13/2005, Vol. 15 Issue 24, p8 

    Reports on the plans of America Online (AOL) to leverage its trove of Time Warner media content as part of its expansion agenda as of June 13, 2005. Information on the AOL portal; Growth of online advertising revenue; Optimism of media agency executives about the decision of AOL.

  • Taking Stock. Taylor, Catharine P. // Adweek Eastern Edition;6/28/1999, Vol. 40 Issue 26, p62 

    Focuses on the impact of advertising campaigns on Internet companies. Stock value and advertising campaigns of major Internet companies; Importance of the ability to gain customer awareness in the industry; Impact of stock on Internet holdings; Dependence of Internet companies on advertising...

  • AOL revs up cars channel to attract advertisers online. Dillabough, Chris // New Media Age;1/22/2004, p13 

    Reports on the decision of the British Internet service provider America Online to revamp its Motoring channel site to attract advertisers' interest in pushing their brands via Internet media. Benefits of using the channel to car buyers; Marketing plans for the Motoring channel; Details of the...

  • Angry AOL U.K. stops running Citibank ad. Koranteng, Juliana // Advertising Age International;06/29/98, p20 

    Focuses on Internet service provider America Online U.K.'s (AOL U.K.) suspension of Citibank Corp.'s online advertisement. Citibank Corp.'s deal with AOL competitor Virgin.Net; Complexities on online marketing; Citibank's effort to attract customers to its personal computer banking service.

  • AOL: In self-defense. Taylor, Cathy // MediaWeek;11/4/96, Vol. 6 Issue 42, p42 

    Focuses on America Online's (AOL) response to skepticism about its claim to have booked $27 million in Internet advertising in the first 45 days of its sales initiative, which started in July 1996. Advertising revenue as the key to AOL's financial health; Advertising's revenue share; Plans to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics