TITLE

AOL Aligns European Ad Business

AUTHOR(S)
Medford, Cassimir
PUB. DATE
June 2008
SOURCE
Red Herring;6/6/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the extension by AOL of its Platform-A one-stop advertising business to Europe in an effort to consolidate its ad operations in that region. The move shows a growing trend in the online ad industry to make inventory and marketing tools available via a single point of contact. AOL's current European operations include Advertising.com, buy.at, and Adtech. Brendan Condon was named head of Platform-A's international operations.
ACCESSION #
36826849

 

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